The Expansion Portal

Meta Ads Mastery for Magnetic Brands

You're not here to tweak your way to success. You're here to collapse time. To scale fast, beautifully, and in alignment with who you are. You started your business for freedom. Pleasure. Overflow. But somewhere along the way, it turned into overthinking, under-earning and exhausting launches that leave you wondering if it’s even worth it. Let’s get one thing clear: Meta Ads is not the enemy. In fact, it’s the gateway. It’s the reason my client did $1.4M in 10 days. Why another scaled from $5k months to $80k months with ease. Why high-level coaches and fashion founders trust me when it’s time to go big. You don’t need to post every day. You don’t need a new funnel. You need visibility, clarity, and a strategy that works when you’re offline. ALLURE gives you all of that. And more.

RECEIPTS

With 20+ years in strategy and a track record of $90K+ months, I built ALLURE to give you the ad system trusted by top-tier brands and industry leaders.

Call me when you want a mentor who’s actually built million-dollar brands.

I’m not another mentor talking million-dollar years, I’m creating them on repeat. My methods take brands from $5K to $90K months, $5K to $1M launches. Not from $800K to $1M -from under $10K to overflow.

ALLURE PROCESS

  • Create.

    ALLURE shows you exactly how to build scroll-stopping, high-converting ads no guesswork, no gimmicks. Whether it’s stills, carousels or video, you’ll know what to use, when, and why. With proven templates, creative guidance, and best-practice formats, your messaging will hit, your visuals will lead, and your dream clients will click.

  • Test.

    Data isn’t boring it’s where the money lives. Inside ALLURE, I’ll show you exactly what to look for, what to tweak, and how to optimise like a pro. No more guessing or hoping just clear insights and confident decisions that move your ads (and income) forward fast.

  • Scale.

    This is where the expansion kicks in. Once your ads are converting, it’s time to amplify without blowing your budget. I’ll walk you through the exact scaling strategies I’ve used to grow brands into the multi-millions, so you can turn consistent results into wild revenue leap on repeat.

Pricing options

Buy today and save $250.

  • $997.00

    ALLURE (1 x Payment)

    BUY NOW

  • 3 x $370.00

    ALLURE (3 x Monthly Payments)

    BUY NOW

  • 2 x $500.00

    ALLURE (2 x Monthly Payments)

    BUY NOW

Course curriculum

  1. 1

    • Your Opportunity

    • How to Navigate this Course
  2. 2

    • The Secret

    • How do Facebook and Instagram Ads Work?

    • Creating a Solid Foundation

    • The Funnel

    • Budget & Sales

    • Enhancing Profitability

    • Facebook Policies

    • Website Audit

    • Website Audit 2

  3. 3

    • Setting up Business Manager

    • Setting up the Pixel

    • Verifying Your Domain

    • Aggregated Events Management

    • KPI Planner

  4. 4

    • Facebook Ad Library

    • Copy Best Practice

    • Creative Best Practice

    • Creative and Copy Best Practice Examples

    • Prepping Creative and Copy

    • Facebook Ad Specifications

    • Creating Testimonial Content

  5. 5

    • Implementation Intro

    • Middle of Funnel

    • Top of Funnel

    • Middle of Funnel IG Posts

    • Dynamic Ad Campaign

    • Linking Your CRM System

    • Lead Generation

    • BOF - Reviews

    • BOF DPA

    • Cross Sell / Up Sell Ads
  6. 6

    • Optimisation Intro

    • Optimisation

  7. 7

    • Scaling Intro

    • Scaling

  8. 8

    • Troubleshooting
  9. 9

    • Copy of START HERE - Offer, Budget, Timeline, Creative + Copy

    • Set Up Demo
  10. 10

    • Congratulations

VICTORIA BOWNESS

High-performance mentor, business strategist and the mind behind multi-million dollar brands that scale with clarity, elegance, and edge. With over 20 years of experience across digital strategy, marketing, mindset and subconscious reprogramming, I bring a unique fusion of logic and energetics that creates illogical results.
Think $15k months turning into $90k months. $1.4M launches. Overflow becoming the new baseline. I’ve led global campaigns as the Head of Social for some of the world’s most recognised brands, run Meta Ads across markets, niches, and industries and built a reputation for scaling brands fast, without the burnout or fluff. ALLURE is the download of that expertise - a proven system that demystifies Meta Ads and turns them into your most powerful tool for daily sales, visibility, and expansion. You won’t find cookie-cutter templates or generic advice here.
You’ll learn how to think like a strategist, move like a CEO and scale like a woman who knows she was born for more.

FAQ

  • Do I have to be in Australia to enrol in the course?

    Not at all. The course is fully online and available worldwide. I’ve worked with brands across the globe and understand the nuances of different markets inside out. If you choose the VIP with VB option, your private calls will be scheduled at a time that suits your timezone wherever you are.

  • Is this course relevant if I already run ads?

    Absolutely - especially if you’ve been winging it. If you’ve seen some results but feel like you're guessing, or if your performance is up and down, you’re likely missing key strategy pieces. Inside ALLURE, we go beyond just ‘setting up’ ads. I show you how to diagnose performance bottlenecks, optimise creative, refine your audience strategy, and scale with clarity. If you're not hitting the revenue goals you desire, this course will change that.

  • Are the packages prices in USD?

    Yes. All prices are in USD.

  • What makes ALLURE different to other ads courses?

    Most ads courses teach you tactics. ALLURE teaches you how to think, move, and scale like a strategist. This isn’t recycled content or surface-level how-tos - it’s the exact system I’ve used to scale fashion, beauty, coaching and wellness brands into multi-millions. ALLURE is built for women who want real results, not more noise. You’ll learn how to master your messaging, build profitable campaigns, interpret data with confidence, and scale with precision all without hiring a team or spending hours trying to decode YouTube tutorials. It’s not just about running ads. It’s about building a business that frees you.

  • Facebook Ads change all the time. Will the course content become outdated?

    No. You will have lifetime access to the course and the content will be updated to reflect changes. Victoria regularly has calls directly with Facebook and finds out all the latest best practice recommendations and future updates. You will have access to all this insider information.

  • Is this suitable if I’m not tech savvy?

    Yes but expect a learning curve. I break everything down clearly, but if you’re brand new to Business Manager or ad platforms, you’ll want to take your time. The tools aren’t hard once you understand them and I’ll guide you every step of the way.

  • Are the strategies beginner-friendly?

    Yes. ALLURE walks you through setting up simple, profitable campaigns first and then shows you how to expand into more advanced scaling strategies. Even the basic ads, once live, can be maintained with 15–30 minutes per week.

  • Can I do this if I have a small ad budget?

    Yes. I’ve built high-performing campaigns with as little as $10/day. Once you’re seeing a return, we focus on reinvesting profit to scale - srategically, sustainably, and without blowing your margins.

  • How fast can I launch my first ad?

    If your business is already live and you have traffic flowing, you could have your first ad up and running within a week. That said, ads aren’t set-and-forget and that’s the magic. ALLURE teaches you how to read your data so you can refine and scale with intention.